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5 Ways to Engage With Word-Of-Mouth

Cision

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Southwest Airlines excels at creating triggers. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community. A brand doesn’t have to undertake all of those.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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Getting hired and ahead in marketing and PR

Stephen Waddington

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She’s motivated by working on projects that can make a difference for their community and audiences.

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Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show.

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