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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

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5 Ways to Engage With Word-Of-Mouth

Cision

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Southwest Airlines excels at creating triggers. A brand doesn’t have to undertake all of those. So which are the best tactics for you?

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Getting hired and ahead in marketing and PR

Stephen Waddington

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. “Day She urged encouraged students to hone skills in creativity, storytelling and pitching.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5

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