Sword and the Script

APRIL 15, 2017

When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. The more the person smiled, the worse his company performed.”. The researcher then tested these findings with a simulation.

Corporate 83

Corporate Airlines How To Crisis 83

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Being closed and defensive is toxic to restoring trust. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A public company CFO accidentally leaks insider information on his Twitter account – drawing attention from investors and regulators alike. You don’t get to be right. –John.

How To 40

How To Reputation Viral Airlines 40

David PR Group

NOVEMBER 30, 2014

Today, Amazon has grown from an online book seller to a huge retailer that sells nearly everything. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future. Ebola Doctors and Nurses. Jack Ma. Jihad John.

Groups 75

Groups Television Retail Survey 75

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. I just founded a company called Women Elevated.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

Employee 129

Employee Brand Branding Policies 129

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Is the fact that every company is a media company a threat or an opportunity? We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. I did that because I like to see how companies have dealt with challenging situations and how they played out. United Airlines Drops The Ball.

Social Media 49

Social Media Airlines Media Viral 49