5W PR
MAY 15, 2023
For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Influencer marketing can also be effective in reaching Gen Z consumers.
Communications Conversations
MARCH 29, 2019
Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?
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5W PR
APRIL 18, 2023
The market for healthy plant-based beverages is on the rise. To attract consumers, effective beverage marketing strategies are crucial. This includes using regenerative agriculture practices and renewable energy in production. Companies in this space face tough competition. Also, recyclable or compostable packaging can be used.
Solo PR Pro
MAY 17, 2022
Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Daria did that for about two to three years — a marketing tactic that helped her secure new clients while also getting her name out in the world. Solo PR Pro No.
Mindful Marketing
MAY 22, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”
Communications Conversations
MAY 24, 2018
I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.
Deirdre Breakenridge
APRIL 9, 2019
There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? How big of a role does politics play in your marketing?
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