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What is the Upcycled Food Trend

5W PR

Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. The post What is the Upcycled Food Trend appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Environmental impact Food waste contributes to greenhouse gas emissions when it decomposes in landfills.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away. From temp to small business owner.

Meeting 98
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. The post How to Attract Gen Z Consumers to your Wine Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Standing Out Among Plant-Based Beverages

5W PR

This includes using regenerative agriculture practices and renewable energy in production. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm. However, not all healthy beverages are equally sustainable. Also, recyclable or compostable packaging can be used.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” Subscribe to Mindful Matters blog.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger.