Shift Communications
MARCH 30, 2015
As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Think about what things hospitals measure in terms of marketing.
Shift Communications
NOVEMBER 10, 2016
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Victoria Khamsombath. Account Manager.
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Stephen Waddington
JUNE 5, 2020
Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies.
PR 20/20
JUNE 26, 2018
At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Welcome to agency life.
MaccaPR
APRIL 18, 2017
I was amused at how agencies were sending me press releases that were of no interest to me. But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Boston Globe’s healthcare writer Robert Weisman’s. Loves Philip Roth and Ghostface Killah.
Sword and the Script
AUGUST 21, 2018
The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. This interview with a CMO reminded me of that suggestion.
MaccaPR
AUGUST 31, 2016
“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.
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