Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Think about what things hospitals measure in terms of marketing.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Then, let the data do the talking.

Healthcare 144

Healthcare How To Analytics Mobile 144

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Welcome to agency life. Industry terminology and definitions.

Industry 58

Industry Insurance Insurance Resources 58

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

AUGUST 21, 2018

The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. This interview with a CMO reminded me of that suggestion.

Marketing 64

Marketing Data Interviews Agency 64

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164