Onclusive
APRIL 26, 2021
As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.
Bianchi Biz Blog
FEBRUARY 1, 2024
Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. For more statistics on Japan and to download the author’s full bio and market report, click here.
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Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
Cision
SEPTEMBER 15, 2016
The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Learn how to accurately connect your communications to results that matter by downloading Avoid the Numbers Trap & Give Your Clients Meaningful Reports. their value.
Sword and the Script
MAY 11, 2019
registrations, subscriptions and downloads) and these sessions lasted 33% longer. For Hotel.com: A television “ad was measured with scores varying over the months from an ABX Index of 85 to 91 – which is a large enough change to be statistically significant. Traffic from earned media was 56% more likely to complete a goal (i.e.
Beyond PR
APRIL 20, 2016
As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To
Cision
OCTOBER 21, 2016
California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Download The NALA Uses Cision PR Software to Establish Unique Client Base now.
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