Agency, Data-Driven PR, Leadership and Publicity

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. A Milestone Reached.

Data-Driven PR

Data-Driven PR Analytics Google Data

This Is How PR Influencers Think You Should Be Using Data

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

Data

Data Data-Driven PR Analytics Measurement

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy

Strategy Brand Branding Technology

SHIFT Archives: The Best of Q1 2015

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). What does this mean for clients?

Data-Driven PR

Data-Driven PR Facebook Analytics Google

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App.

Employee

Employee Data-Driven PR Communications Software

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing

Content Marketing Marketing Google Trends

SHIFT Archives: The Best of Q4 2015

Shift Communications

DECEMBER 31, 2015

cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman. Marketing Coordinator.

Measurement

Measurement Tools Agency Blogging

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? “The The Industry Take On AI So Far. That needs to change.”.

Publicity

Publicity Training Technology Data

Latest PR Trends

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends

Trends Data SEO Consumer

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices.

Storytelling

Storytelling Data Survey Financial

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger. Easy, right?

Data-Driven PR

Data-Driven PR Marketing How To Engineering

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger. Easy, right?

Data-Driven PR

Data-Driven PR Marketing How To Engineering

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology. The days of “is social important?”

B2B

B2B Marketing Construction Analytics

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications

Communications Analytics Infographics Data-Driven PR

Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

This Is How PR Influencers Think You Should Be Using Data

Trending Sources

What is Tech PR? PR strategies that sell your tech brand

SHIFT Archives: The Best of Q1 2015

20 PR and Marketing Predictions for 2022

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

SHIFT Archives: The Best of Q4 2015

The Best Way To Prepare For Artificial Intelligence In Public Relations

Latest PR Trends

Where Do You Find Data For PR Storytelling?

How to find a 10x Marketer, Part 1: Introduction

How to find a 10x Marketer, Part 1: Introduction

What’s the New “Norm” for B2B Marketing?

The Top 5 Skills That Young (And All) Communicators Should Develop

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