Agency Corporate Ethics Exercises 
PRSay
APRIL 11, 2018
I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.
Solo PR Pro
NOVEMBER 10, 2020
Ahem, by the way, that's against our code of ethics.). The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results?
PRSay
APRIL 21, 2017
But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I wasn’t sure I mustered the same level of skill as my esteemed agency peers. I didn’t work for a large corporation with big budgets and grand campaigns.
Ethical Voices
JANUARY 22, 2024
He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?
PR Job Coach
SEPTEMBER 10, 2013
As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits.
Sword and the Script
JULY 24, 2018
That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. Can your agency bring big ideas and execute them?
Prohibition
DECEMBER 13, 2021
Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Or it could be a production, financial or management failure that causes a corporate crisis for your business.
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