Agency Big Data Corporate Technology 
5W PR
MARCH 24, 2017
More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? Tech reporters run in a tight circle.
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Communications Conversations
NOVEMBER 10, 2014
” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!
Cision
MARCH 28, 2017
Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .
Offleash
MARCH 28, 2018
Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Ever AI offers best-in-class face recognition technology. Offleash will represent Canonical’s cloud and IoT business units in North America.
MaccaPR
APRIL 18, 2017
I was amused at how agencies were sending me press releases that were of no interest to me. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? governance. embezzlement. embezzlement.
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