Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. . I loved it.

Writing 88

Writing Google Pitching Small Business 88

Cision

JULY 26, 2017

According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. What is Native Advertising? – by the news site Small Business Trends. Why does content marketing fail? For lack of strategy , commitment and consistency.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Pay-per-click (PPC) advertising costs might increase. Mark as read Approve comment Nice write-up Erica!

Google 101

Google Nonprofit Engineering SEO 101

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. I was part of the sales team at Google that helped launch SiteLinks to advertisers. ” Conditions may change, but too often, we don’t.

Marketing 111

Marketing Google Newspapers Print 111

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120