article thumbnail

Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? What is SEO PR?

Viral 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79
article thumbnail

What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

article thumbnail

Are You Fully Promoting your Brand?

Critical Mention

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Until next time!

Brand 100
article thumbnail

7 Factors of a Successful PR Campaign

PR Fuel

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. Whether or not your audience is watching TV or listening to the radio, they’re almost certainly online. The more you can encourage traffic to your own website, the better.

Radio 68
article thumbnail

11 Benefits of Publishing a Press Release

PR Fuel

Your message can be communicated via newspaper articles, the radio, social media networks, and more. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget. So it’s worth considering. Inform Audience of Developments.

Writing 103