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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

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7 Social Media Trends that came into play in January 2021

Prohibition

Facebook overhauls its privacy setting. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130
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What You Need to Know About Section 230, and the Potential Changes on the Horizon

PRSay

But a lot of new business gets generated on social media. Small businesses have an Instagram site, where they feature their product or service, talk about their consumer support and build their brand. They’re great boogeymen right now [when people] talk about privacy, data protection and competition.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct.

Tourism 118
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. 7 Unorthodox Social Media Networks for Businesses. WhatsApp is being used by thousands of local small businesses in other parts of the world.

Marketing 120