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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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7 Social Media Trends that came into play in January 2021

Prohibition

Facebook overhauls its privacy setting. For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return.

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