Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Just as consumers have learned to exercise their buying clout, so have large advertisers. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. That’s the price of leadership. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. I believed the hype.

Google 71

Google Privacy YouTube Data 71

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. Technology. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. Mobile, data and wearable technology. What I won’t be talking too much about are the tools we can use.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 21) Consolidation of marketing automation technologies. “We 8) Creativity over productivity.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190