Advertising Interviews Newspapers Web 
PR for Anyone
NOVEMBER 3, 2021
I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The easiest way to do this is pitching the local media.
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!
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Mora Communications
OCTOBER 19, 2017
It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web?
Mora Communications
OCTOBER 9, 2017
Advertising can be effective but it can also be costly and unpredictable. Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with. In this way, you are able to establish yourself through the media vs. through advertising or commercials.
Stephen Waddington
DECEMBER 30, 2019
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web has overhauled organisational communication and marketing.
Maxim Behar
OCTOBER 15, 2023
You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes. I said, "Sure."
The Resolution Blog
APRIL 9, 2019
As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. It’s still siloed.
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