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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The easiest way to do this is pitching the local media.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic.

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7 newsroom features that increase journalists? engagement

Presspage

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. TV reporters now must handle social media, and newspaper reporters have to shoot video. Either way, the two top newsrooms from widely divergent organizations offer lessons that every communicator should consider.