article thumbnail

The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
article thumbnail

5 Ways to Become an Expert Source

Remote PR Jobs

They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) Write them down.

Insurance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

article thumbnail

Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

article thumbnail

Under the influence

Stephen Waddington

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5 Everyone involved in a campaign has a responsibility to adhere to relevant advertising and media law.

article thumbnail

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

article thumbnail

5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?