Remove Advertising Remove Infographics Remove Measurement Remove Media Relations
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. Tom Pick | Webbiquity LLC.

Marketing 101
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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

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Top Trends From State of the Media 2016

Cision

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Social Media.

Trends 120
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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Media relations is getting harder. Organic social media is getting harder too.

Survey 72
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.