Cision

MAY 26, 2016

Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Content picks. Media pulse.

Software 92

Software Banking Technology Data 92

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus. I think you’ll like it. I’m passionate about helping people.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus. I think you’ll like it. I’m passionate about helping people.

Case Study 100

Case Study Infographics Journalism Writing 100

Sword and the Script

JANUARY 14, 2017

He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight.

B2B 60

B2B Pitching Survey Study 60

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Not feeling confident that you have all of the facts or expertise? Determine 2-3 Key Messages. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

Ishmael's Corner

MAY 25, 2015

Still, clicking over to the paid content brings high-quality stories in the form of an infographic, slide show and articles, all crafted to touch both sides of the Baby Boomer’s brain. It’s a massive upgrade from the Scientology native ad that caused such a uproar. What’s tougher to achieve is relevance in native advertising.

Advertising 60

Advertising Advertising Journalism Storytelling 60

ISEBOX

SEPTEMBER 13, 2016

If you’re joining us from our infographic on the Well Written Press Release this article will be all about ensuring that there’s news in your multimedia news release. WHAT DEFINES NEWS? . noun. 1.
 Would anybody care about this information? How do I envision journalists and publications to USE this information?

Infographics 70

Infographics Journalism Writing Publicity 70

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Viral Exercises 120

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JUNE 19, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Bell holds a degree in journalism from the University of Missouri School of Journalism. Tell all your stakeholders. Before you make the news public, share it with all important stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 76

Creativity Study Survey Advertising 76

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. There’s a growing body of research suggesting doodling sparks creatively.

Survey 60

Survey Marketing B2B Infographics 60

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Storytelling 60

Storytelling Industry Communications Publicity 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 253

Brand Branding Government Ethics 253

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. One way I do this is by having students create infographics around a given topic.

Social Media 279

Social Media How To Infographics Media 279

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” Did you write and distribute media alerts for special events? Number and quality of internships.

Agency 48

Agency Real Estate Social Media Writing 48

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

MAY 5, 2020

Images and infographics are an excellent way to provide context to your news story. How to Write More Effective Press Releases with 6 Examples via Michelle Garrett & Meltwater “…a look at some well-written press releases that help brands get noticed with compelling angles and writing styles.”

Pitching 84

Pitching Survey System Technology 84

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. “That was the thing.

Media 99

Media Journalism Content Marketing Education 99