Advertising Enterprise Financial Measurement 
PRSay
APRIL 21, 2021
Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.
Contently - Strategy
AUGUST 5, 2020
On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.
Stephen Waddington
JULY 28, 2020
Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. It is a promise that has been broken in the past few years. They are also focused on earned media.
Sword and the Script
AUGUST 30, 2022
I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I’d link to the BI story, but it’s gated.
Cision
JANUARY 2, 2018
My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Dan Curran is a seasoned marketing and advertising entrepreneur. And it’s killing your ability to be creative with your campaigns.
Sword and the Script
MARCH 19, 2019
Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. You only know that by measuring and analyzing performance, then iterating your approach. 8) How do you measure success? Today she’s the senior vice president of marketing for insightsoftware.
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