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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Yet they’re really simply PR pieces.

Pitching 174
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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

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Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread.

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The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

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Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. Columnists. Recently, though, it dawned on me just how much this line-up is changing. News been framed!

Media 54
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Are we still over-relying on media relations?

Communications Conversations

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true.