Advertising, Creativity, Employee and Enterprise

How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. This is likely to be most applicable to agencies in the creative and professional services sector.

Agency

Agency Enterprise Software Financial

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling

Storytelling Social Media Internal International

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand

Brand Branding Marketing Wireless

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Dawn of the Intelligently Automated Agency

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency

Agency Enterprise Technology Analytics

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial

Financial Conference Agency Resources

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial

Financial Conference Agency Resources

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.”

Film

Film Marketing YouTube Advertising

10 Facebook Features That Businesses Should Use More Often

Cision

FEBRUARY 1, 2016

As excited as some people are for an enterprise version of Facebook, Facebook Groups could host collaborative workgroups or committees with easy setup, no fees and even with a mobile app. With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now.

Facebook

Facebook Video Groups Creativity

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Chris Lynch: Yeah, that’s right.

Media

Media Storytelling Technology Data

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing

Marketing Content Marketing Data Social Media

3 Trends for Business Culture and Communications in 2019

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends

Trends Communications Employee Enterprise

What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity. Weak Foundation.

Agency

Agency Marketing Financial System

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. You're done! It's ready for primetime!

Marketing

Marketing Content Marketing Pinterest LinkedIn

3 Keys to Building a Strong Enterprise-Level Social Strategy

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Image: Jason Howie ( Creative Commons ). Stories don’t just come from marketing,” says Rebecca.

Enterprise

Enterprise Strategy Social Media Infographics

Public Relations Today

How agencies can benefit from R&D tax relief to drive innovation

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Webinars

Trending Sources

6 Ways To Use PR To Build Brand Marketing

Webinars

Dawn of the Intelligently Automated Agency

I Sold PR 20/20, but That’s Just the Start of the Story

I Sold PR 20/20, but That’s Just the Start of the Story

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

10 Facebook Features That Businesses Should Use More Often

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

3 Trends for Business Culture and Communications in 2019

What to Look For When Hiring a Performance-Driven Marketing Agency

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

3 Keys to Building a Strong Enterprise-Level Social Strategy

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