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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Reddit data. The quality of queries changed too as the web evolved.

Reddit 178
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The Financial Drain of Misinformation

PRSay

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192
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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit.

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Fake News Can Damage Your Corporate Reputation

David PR Group

We also understand the concept of tabloid journalism and how some publications like the Weekly World News and the National Enquire r offer sensational stories with the hopes of drawing readers who will patronize their advertisers. The best choice is to try to get negative information taken down, however, it’s not that simple. –John.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Humanize Your Brand.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. If you need help finding and telling your corporate story, get in touch. to visit and play in Caine’s Arcade. Find a hero to whom they can relate.

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Professional Development: An Investment in Yourself

Solo PR Pro

In a corporate job, your employer often pays for professional development. You can also search sites such as LinkedIn, Quora, or Reddit. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Take a class. Coursera , and LinkedIn.