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Which Social Media Platforms Should Your Brand Advertise On?

5W PR

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.

Ethics 80
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Now is the time to diversify your social ad strategy

Communications Conversations

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. Reddit (expanding their ad options in 2020). But all this boycotting is masking another big issue bubbling up right below the surface.

Strategy 160
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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

largely centers around advertising. Examples: LinkedIn, Twitter, Reddit, Disqus, Mastadon, Discord Benefits: These sites attract an audience of their own, so assuming your target market is on a given site, it’s a chance to connect with the right people. Digital forms of advertising often have detailed and granular targeting options.

Media 103
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6 options to spending your time, energy and dollars on Facebook

Communications Conversations

2: Are you over-indexed in Facebook advertising vs. other platforms? You may have never considered this platform before, but it’s ripe for young men: Reddit. 36% of all Americans 18-29 years old have used Reddit. And yeah, Reddit’s not exactly Facebook. They make up 14% of all Facebook users. . Not even close.

Energy 68
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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. Judging panels include representation from Samsung, TikTok, HubSpot, Virgin, SAP, IBM, WeTransfer, VEVO, Reddit, The North Face, Facebook, LEGO Group and more. What is it? When can I enter?

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