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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” The answer really depends on the content. ” If only.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. I mentioned this in Step 1.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

However, some sites may be open to guest posts even if they don’t advertise. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above. You can also import any exported data from Moz, Ahrefs, Majestic, Citation Labs, and Salesforce.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” – print advertising.

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PR Interviews: Michael White Lansons

Norton's Notes

Sometimes I’m required to travel or take part in last minute project. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Sadly, investment in advertising won’t help combat this, only PR.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. It can read web pages, which saves you some time.