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Sword and the Script
NOVEMBER 21, 2023
The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The purpose? click image for higher resolution) 3.
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
Sword and the Script
JULY 31, 2018
In this era of marketing, we should add a fifth reason: 5) To buy an audience. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. When done properly , it becomes its own channel and powerful addition to the marketing mix.
Sword and the Script
APRIL 11, 2020
It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Try our services.
Cision
JANUARY 2, 2018
This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. The authentic content consumers are actually interested in is barely seeing the light of day, meaning she and her company are losing out on the free research and development that comes from customer feedback.
PR 20/20
MAY 8, 2019
Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. That being said, releases can be an enormous drain on human and financial resources for large enterprises. Ideas are organized by marketing category (e.g.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? Then the economy changed.
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