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4 Ways to Connect With Customers Through Content

Cision

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

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42+ Artificial Intelligence Tools for Marketers

PR 20/20

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Production. Personalization.

Tools 71
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. And there’s also the defensive side of real-time marketing. CX goes hard.

B2B 120
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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.”

Video 132
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Internet Marketing Trends: What’s the Business Impact? [UML]

Sword and the Script

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. An Era that Changed Marcom Forever [UML].

Trends 87
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Dawn of the Intelligently Automated Agency

PR 20/20

The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. 7,500/month. 90,000/year.

Agency 84
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter. Startup Marketing?