Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Communications Conversations

MAY 3, 2016

Brown participated in the past three PRSSA regional conferences in Baton Rouge, Nashville and Tuscaloosa representing the USM PRSSA chapter and expanding her professional network. Tori and her team partner just won first place in the Southeastern Journalism Conference public relations competition for college students from 26 universities.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96

Ethics Privacy Radio Sports 96

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. There’s also a serious ethical challenge.

Publicity 164

Publicity Ethics Data Community 164

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. True stories (PR) far more powerful than made up stories (advertising) @holmesreport #WCFDavos. Business Conference Speaking corporate communications public relations Reputation Management Davos PR WCF'

Communications 153

Communications Conference Groups Reputation 153