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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment? Do the #StandUp spots really represent religious advertising? of the U.S.

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Traditional and Social Media Are Sowing Disinformation and Division, Report Says

PRSay

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “ The Commission on Information Disorder Final Report ,” released Nov. Healthy digital discourse. Workforce diversity.

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How to Connect With Consumers Offline

5W PR

This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The university radio or TV station. Community college newsletters or magazines. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions. The college newspaper. It has gone digital.

Radio 69