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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

There’s a sign on the front door limiting the number of people in the shop for social distancing. A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales.

Tourism 118
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 11) Privacy regs bring back the basics.

Marketing 105
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 198
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196
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5 New Social Media Tools That You Should Know About

Cision

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. Twitter Polls.

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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

Banks Cutting Customers with Bad Reputations . Is It Ethical for Employers to Monitor Your Social Media? PRCA calls out disguised earned media. Privacy, Crisis and Big Data . When is talking about ethics advertising? Are managers and employees held equally accountable for ethics violations? Blue Check.

Ethics 73
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120