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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Advertising revenue will follow where it hasn’t already.

Tourism 118
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 100
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. next year, down from 6.4% estimated in June.

Marketing 189
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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . When is talking about ethics advertising? Are managers and employees held equally accountable for ethics violations? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Be aware of your biases : . Blue Check.

Ethics 73
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5 New Social Media Tools That You Should Know About

Cision

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. This means that when you search for something on Facebook you will get results from your timeline, your friends’ timelines and any public posts. Presumably much more robust.

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Can Your Reputation Withstand Increased Surveillance?

David PR Group

Restaurants, retail stores, banks, government buildings and even your neighbors are equipped with cameras, so if you are walking your dog, depositing your paycheck or just grabbing a cup of coffee, there may be video evidence of it somewhere. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot.