5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Communications Conversations

JANUARY 19, 2015

Advertisers wanted to bolster results. More advertisers were joining the fray. In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. But, I’m sure the CTA buttons will be added to the native Facebook advertising options soon.

Facebook 60

Facebook Apparel Brand Branding 60

Cision

MAY 19, 2015

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Native Advertising. Mobile apps make life more convenient and more fun. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120

Fashion Apparel Pitching Consumer 120

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land. They tell a narrative in which shoes and apparel just happen to have a supporting role.

Study 64

Study Marketing B2B Apparel 64