Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. year-over-year.

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

JULY 18, 2011

After 2+ years in Edelman’s DC office, the agency’s London CEO, Robert Phillips , asked me to help build up the digital practice here. Where does the mainland Europe market fit into this US/UK comparison? For our clients, this requires them to allow local flexibility and engagement at the local level, in local language.

Creativity 74

Creativity Local Comparison Groups 74