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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors. Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors.

Tools 354
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15 Social Media Trends to Follow in 2019

Critical Mention

Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Brand humanization. Personalization.

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Why should diversity and inclusion be at the heart of every organization?

The Hoffman Agency

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. Every employee can find their place and develop the skills they are good at. Talking about diversity is all well and good, but the best thing is to put it into action.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. 1 Do Things that Don’t Scale.

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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business.

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15 Social Media Trends to Follow in 2019

Critical Mention

Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Brand humanization. Personalization.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 3: Leverage your network In the world of public relations and tight budgets, one resource stands out above all else — the power of networks. Tip 3: Leverage your network In the world of public relations and tight budgets, one resource stands out above all else — the power of networks.