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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

How To 103
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

The report contains plenty of insight for anyone working in marketing or public relations. 1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 Data for the US shows that consumers spend an average of 5.6

Publicity 122
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Transparency and Trust: The Role of ESG Reporting

Presspage

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. The US is not far behind, with mandatory green disclosures by 2026. This shouldn’t come as a surprise.

Report 109
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Effective PR Tips for Cannabis Brands

5W PR

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. With traditional public relations strategies and campaigns, one of the most important metrics for success is brand awareness. Media Relations.

Brand 88
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EV charging infrastructure – progress and challenges

Practical Law Construction

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). Not all charging networks are accessible to consumers.

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General Motors – Going Electric, Going for Broke?

Mindful Marketing

The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise. However, is this storied firm making a PR promise that its bottom-line can't bear?

Energy 87