ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. Expect the conversation to continue in 2024 for anyone and everyone who touches communications.

Report 182

Report Policies Survey Ethics 182

Sword and the Script

JANUARY 2, 2024

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 115

Blogging Software B2B Survey 115

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Showcase efforts like using eco-friendly packaging, reducing carbon footprint, or supporting social causes.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Get in contact today to find out how we could help you.

Instagram 62

Instagram LinkedIn Social Media Media 62

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105