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Casting the future: Our predictions and trends for 2024

NewsWhip

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

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?? Nov + Dec 2023 + 2024 Projections Newsletter: What’s Up with Gen Z!? ??

5W PR

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More Beauty Trends We’re Trying Peach Fuzz – Pantone just announced their 2024 color of the year, Peach Fuzz, & I’d be lying if I said I didn’t already order a few lip glosses & blushes. Celebs like Sarah Hyland and Monique Coleman were in attendance.

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Unraveling The Stanley Cup Craze’s Consumer Marketing Strategies

Shift Communications

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a well-established name within the male-dominated outdoor & workwear space.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024.

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