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The K-pop effect: How Blackpink dominates luxury brand partnerships

NewsWhip

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. An Instagram post featuring Jisoo donning an ensemble from the brand’s Fall-Winter 2023 collection garnered the most attention, earning more than 2.72

Brand 78
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. It’s not surprising that the region’s share of global spend will reach 35% in 2023, with massive growth coming from China. . Don’t ignore regional media.

Mobile 156
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

In 2023, more than 4.89 Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Looking beyond 2023, many online experiences could become “shoppable.” The convenience?

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93
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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Maxim: The most important quality I think is quick decision making. It's the same with social media.