The K-pop effect: How Blackpink dominates luxury brand partnerships
NewsWhip
NOVEMBER 21, 2023
In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. An Instagram post featuring Jisoo donning an ensemble from the brand’s Fall-Winter 2023 collection garnered the most attention, earning more than 2.72
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