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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. Or a food journalist for print media. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. Or a food journalist for print media. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.