ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Here are vital skills for PR people to assess and enhance in 2023. Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. When writing, it is important to keep the specific campaign objective at the forefront.

Writing 170

Writing Pitching Meeting Communications 170

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

Karen Freberg

FEBRUARY 26, 2023

It’s been *that* busy for me for 2023. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well.

Conference 82

Conference Agency Resources Social Media 82

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. By 2023 AI will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis. It’s an ongoing project.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

NOVEMBER 29, 2022

This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. A paltry 40% of respondents have a documented content marketing strategy. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Not even close. Click To Tweet.

Content Marketing 128

Content Marketing B2B Marketing eBook 128