Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well.

Reddit 174

Reddit Software B2B Technology 174

Buchanan PR

JUNE 6, 2023

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. Its clients include large corporations as well as leading non-profits.

Publicity 52

Publicity Crisis Communications Policies Crisis 52

Newsfile

OCTOBER 24, 2023

dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Audiences will prefer brands that communicate stability, unity and calm and that actively avoid being perceived as synthetic.”

Writing 190

Writing Communications Marketing B2B 190

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Doctor Spin

MARCH 19, 2023

2023, February 25). 2023, February 25). By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact. 2023, February 25). 2023, February 25). 2 The medium is the message. In Wikipedia. The medium is the message.

Measurement 52

Measurement Communications Wikipedia Social Media 52

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Clear communication about compliance efforts helps build trust with customers, investors, and regulatory authorities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JULY 31, 2023

AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing Storytelling B2B 59