Remove 2023 Remove Communications Remove Crisis Remove Print
article thumbnail

Keeping Up with Step Changes in Executive Communications

Shift Communications

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Internal communications are key.

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well.

Reddit 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. This is especially helpful in times of crisis or turmoil. More control of your coverage alerts: We have added the ability to filter alert sources. We can help!

article thumbnail

Comms professionals are about to face a ‘finite eyeballs’ problem

NewsWhip

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times?

article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86
article thumbnail

Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Sure, the communication landscape has evolved with the rise of self-publishing. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103
article thumbnail

The Anatomy of Attention

Doctor Spin

Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span. Retrieved November 22, 2023, from EurekAlert! 3 Abundance of information narrows our collective attention span.

eBook 52