2022, Creativity, Financial and Leadership

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing

Marketing Content Marketing Social Media Employee

How Can Financial Services Organizations Use Social Media?

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial

Financial Social Media Banking Media

Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey

Survey Corporate Communications Financial

PR and Marketing’s Role During Turbulent Times

Offleash

JANUARY 24, 2023

Financial-market volatility. 2022 was an extraordinarily tumultuous year. Along with the mix of problems that blew up in 2022, you can add lingering questions around hybrid and remote work, supply chain/distribution issues, and an economy in flux. By Julie Tangen Geopolitical tension. Inflationary recession.

Energy

Energy Financial Leadership Crisis

Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. The 2022 Edelman Trust Barometer found that most people believe businesses are not doing enough to fix societal problems.

Reputation

Reputation Insurance Insurance Employee

Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

SEPTEMBER 22, 2022

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee

Employee Leadership Exercises Mobile

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software

Software Case Study Technology Tools

Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies

Policies Energy Government Crisis

Maxim Behar for DIR.BG: Do Things From The Heart and They Will Always Work Out

Maxim Behar

FEBRUARY 23, 2022

And secondly - we never "throw away" high salaries, usually our proposal contains a reasonable for the position, responsibilities and market starting salary with very clear commitments to performance-based financial incentives. I am sure that by the end of 2022, if not earlier, I will invent it.

Interviews

Interviews Financial Corporate Journalism

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Relentless focus on the customer .

Marketing

Marketing Content Marketing Data Social Media

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater announced a “review of strategic alternatives” in September of 2022. That phrase is often financial code suggesting a company is for sale. In January 2023, they announced the proposed acquisition.

Software

Software Pitching Ethics Privacy

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing

Writing Communications Marketing B2B

Arik Hanson Social Media: My Marvel Origin Story

Communications Conversations

OCTOBER 14, 2021

Who knows, maybe it’ll inspire someone else to “make the leap” in 2021 or 2022! So much so that I left a pretty good situation at RSM where I had the trust of a new leadership team and was working on our partnership with the PGA, Zach Johnson and Chris DiMarco. I’m creative. The Wasted Years of my 20s.

Social Media

Social Media Media Agency Corporate

Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity

Publicity Government Guidelines Facebook

Public Relations Today

20 PR and Marketing Predictions for 2022

How Can Financial Services Organizations Use Social Media?

Trending Sources

Quick Summaries to 5 Surveys of PR and Corporate Communications

PR and Marketing’s Role During Turbulent Times

Eight Reputation Enhancement Actions to Take in 2023

Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Maxim Behar for DIR.BG: Do Things From The Heart and They Will Always Work Out

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Arik Hanson Social Media: My Marvel Origin Story

Almanac: Challenges and opportunities for public relations 2022

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