article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience.

Trends 385
article thumbnail

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear! It’s the CEO!,” gasps Arik.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep calm and communicate on! Keep it real. Remember the BBC dad?

article thumbnail

7 Rules for a New Era of Communications

PRSay

Right now, that advice is more crucial than ever as we begin 2021. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Take L’Oréal, for example.

article thumbnail

How can brands benefit from TikTok influencers?

Prohibition

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. By leveraging influencer communities and creating relevant content, influencer fan bases tend to be highly engaged and interested in what the influencer has to say.

Brand 118
article thumbnail

“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. community, partners, media, social influencers). As he marched, he yelled, “Birds are a myth; they’re an illusion.

article thumbnail

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

million users in 2021. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. With its vast reach, viral nature, and user-generated content, TikTok has become a force to be reckoned with in the world of social media marketing.

Brand 71