Remove 2020 Remove Privacy Remove Social Media Remove Technology
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 151
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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. Because of this, the social media giant has attempted to change its tune. It’s made promises surrounding the consumer data privacy debate.

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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. Have you ever heard of telematics?

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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements.