Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The lack of employee experience is a new challenge near the top of the list for the first time. Owned media is the top area of emphasis.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. The media relations struggle. 60% of respondents say media relations is harder or much harder compared to last year, while about one-third (35%) say it’s about the same.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176