Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Flack's Revenge

OCTOBER 15, 2020

And it’s 2020, so I get a pass on cussing. Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. I just started in an ambitious company with 10,000 employees and a comms team of two. The 10 Top Communications Challenges Facing PR. All of the above.

Communications 159

Communications Survey Education Leadership 159

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). 88% of PR pros say creativity is more important in the era of Covid. Below are some of the findings that stood out for me.

Creativity 95

Creativity Study Ethics Publicity 95

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

Instagram 134

Instagram Technology Resources Employee 134

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 84

Agency Crisis Communications Consumer 84

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

ImPRessions - Crenshaw Communications

MAY 8, 2017

PR is thriving, but what about “public relations” — as a name? The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient. Then there’s traditional PR’s scaleability.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 184

eBook Policies Government Engineering 184

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The CIPR of State of the Profession survey was concluded before lockdown.

Survey 159

Survey Policies Crisis Community 159

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . My inclusion on this list is really a reflection of the work the entire team is doing.”.

Analytics 78

Analytics Technology Instagram Leadership 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales. Employee engagement surveys: 36%. Wishing you much success in 2020. Impressions: 66%. Email open rates: 52%.

Blogging 79

Blogging Publicity Marketing Survey 79

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Who Does PR Report Currently? Four options here (the limit).

Report 116

Report Publicity Survey B2B 116

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

PR in High Definition

JULY 24, 2019

Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri! Think ‘more than media’. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PRSay

DECEMBER 18, 2019

By clearly stating the league’s position on free speech — “The NBA will not put itself in a position of regulating what players, employees and team owners say or will not say” — he positioned the NBA as the target of antidemocratic muscle tactics from the Chinese government. In an Oct.

Corporate 71

Corporate Crisis Management Crisis Government 71

Sword and the Script

OCTOBER 4, 2022

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. billion in 2020 – under his tenure.

Technology 81

Technology Company Analytics Writing 81

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 185

Marketing Content Marketing Data Social Media 185

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. OK, so PRs focusing on mainstream media.

Newspapers 179

Newspapers Local Consumer YouTube 179