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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Article: Communicators more valued than ever before (PR Daily).

Survey 129
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A Chapter Map: Planning to Prepare for Future Crises

PRSay

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Not on my list? Don’t forget about your emergency kit.

Crisis 78
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. Take your time.

Ethics 80